Mobile Courant

 South Alabama athletics announced Cori Scherbring as the new Assistant Athletic Director of Fan Engagement on Wednesday.

 

"Sometimes you conduct a thorough national search and you find that the right person for the job was right across the hall the whole time – and that is exactly what happened here," South Alabama Deputy Athletic Director Daniel McCarthy said. "Cori Scherbring is a rising star in this industry. We're excited about the future of our fan engagement efforts under Cori's leadership and look forward to the continued positive impact she will have on the University of South Alabama in this new role."

 

Scherbring served as the assistant director of fan engagement and brand advancement over the last year working closely with softball, soccer, and women's basketball. She was also the on-field director for football and assisted with the Jaguar Challenge Golf Fundraiser.

 

"I want to thank Daniel McCarthy and the entire search committee for believing in me to fill this role," Scherbring said. "We have the opportunity to do some great things here at South Alabama, and I am excited to build on that and showcase what the South Alabama way is to our fans and student-athletes."

 

Prior to her time at South Alabama, she served in different roles at two other institutions, and was the tournament coordinator for the Faribault Golf Club for a year helping to coordinate and execute more than 15 golf tournaments including the largest and longest running Pro-Am in Minnesota.

 

Scherbring served as a graduate assistant at Minnesota State-Mankato for two years helping direct game presentations for men's and women's hockey, volleyball, wrestling, and baseball. She was also responsible for oversight of 25 interns and increased regular season attendance for men's hockey. She also served a one-year role as an intern at Northern Iowa, assisting in the execution of game presentations and marketing plans for several sports.

_{Source: https://usajaguars.com/news/2022/6/22/general-scherbring-named-as-new-assistant-athletic-director-for-fan-engagement.aspx}